"Why would I ever want help from you?"
"
I was 21, and my friend was likely the 30th call on the list I had made for my very first sales job.
"It's not personal, it's just business", my coach told me afterward.
Then why did it hurt so much?, I thought to myself.
Because no matter how hard you try to separate them, behind every transaction there's always someone's story you're writing yourself into.
My friend didn't trust me. Not because I had bad character, but because the script I was using did nothing to build a real relationship with him.
This is exactly what your audience feels when they see your content. Whether it's your website, an ad, or a social post, your online audience is starving for a real relationship with you.
That's where I come in.
Staying true to your authentic self and effectively capturing your audience's attention are not mutually exclusive.
Your business is built on solving people's problems.
Having a problem to solve is vulnerable, and your prospects need to believe not only that you can offer a solution, but also that you're trustworthy enough to handle their vulnerability.
It's relatable characters and the conflicts they face that drive people to click "Next Episode" at midnight when they know they have work in the morning. Through careful vulnerability, and intentional storytelling, I'll use the honest conflicts of your organization to contrast against the strengths you've used to overcome them.
Soon enough, your audience will know you've not only become the hero of your own story, but will be the hero for theirs as well.
What content do you produce?
Brand Message Videos
What is it:
3-5 minute videos placed at the top of your sales funnel that gives the viewer a high-level understanding of the core values, products, and services of your business.
Why do we need it:
To capture their attention and start building immediate trust motivating them to move further down your sales funnel.
Testimonial Videos
What is it:
1 - 2 minute videos that highlight the stories of clients who can't say enough good things about you.
Why do we need it:
These are needed to provide social proof. Prospects are motivated to purchase based on the success & experience of other consumers.
Who is it for:
This video can serve a dual purpose. Its primary distribution will be on the website to be viewed by people entering the research phase. This can also be used as a social media video ad to be shown to a target demographic.
